Bouncy vs Linktree: Which Fits Your Bio Link?
A fair, dated comparison of Bouncy and Linktree: what each one does, plans, custom domains, analytics and where a link opens when tapped on Instagram.
Linktree is a link in bio page builder, and a good one. Bouncy is a deeplink tool that also builds bio pages. If you want a simple, well-known page for a handful of links, Linktree fits and costs less. If the job of your bio link is to get followers from Instagram to a page where they sign in or pay, Bouncy is built for that, and it lets you use your own domain, which Linktree does not offer. You can also use both together.
Everything about Linktree below was checked against Linktree’s own pages on 11 October 2026 and is linked, because plans and features change.
At a glance
| Bouncy | Linktree | |
|---|---|---|
| Main job | Deeplinks that are built to open in the visitor’s own browser or app; also bio pages | A link in bio page |
| Free plan | Yes, one live deeplink or page | Yes |
| Paid plans | Growth $35, Scaling $75, Dominance from $150 a month | Starter, Pro and Premium; prices vary by region (pricing) |
| Your own domain | Unlimited on paid plans | Not offered (Linktree help) |
| Where it opens from Instagram | Built to open in the visitor’s own browser | A web page, and Instagram opens web pages in its built-in browser |
| Analytics | On paid plans: views, clicks, countries, devices and traffic sources | Views, clicks and click rate; history of 28 days on Free, 90 on Starter, 365 on Pro, lifetime on Premium (Linktree help) |
| Team access | 5 seats on Scaling, unlimited on Dominance | Admin users on Pro and Premium (Linktree help) |
What each one is for
Linktree gives you one page at linktr.ee/yourname that lists your links. It is quick to set up, widely recognised, and comes with themes, scheduling and tools for selling through the page on its higher plans.
Bouncy starts from a different problem. When a follower taps a link on Instagram, it opens inside Instagram’s built-in browser, where they are signed out of everything and some payment buttons are missing. A Bouncy deeplink notices when it is tapped inside Instagram’s built-in browser and is built to open the destination in the visitor’s own browser or app, where saved logins and one-tap checkout work. Bouncy also has a page builder, so the bio page and the deeplink can be the same thing.
The background on that problem is in why Instagram links lose sales.
Your own domain
This is the clearest difference. Linktree’s help centre says: “We don’t offer the option to use a custom domain to replace the linktr.ee URL.” It suggests a redirect link to your own site as the alternative.
Bouncy’s paid plans include unlimited custom domains. Your page or deeplink can live at links.yourname.com, and you can buy a domain inside Bouncy if you do not have one. That matters if you want your own name in the address, or want to be able to change tools later without changing the link in your bio. More in why custom domains matter.
Where the link opens
A Linktree page is a web page, and Instagram opens web pages in its own built-in browser (Krause, 2022). We found nothing in Linktree’s help centre about handing visitors over to their own browser, so the simplest check is to tap your Linktree from your Instagram profile and see where it opens.
Linktree does do some app linking. Its help centre says that for supported retailers such as Amazon it “deep links directly into the brand’s app” (Linktree Shops FAQ), and its Mobile App Link “detects the visitor’s device type and displays the correct store link automatically” on Pro and Premium (Linktree help).
Bouncy’s deeplinks are built to hand the visitor from Instagram’s built-in browser to their own browser for any destination: a shop, a booking page, a subscription page.
Instagram changes how its app handles links from time to time, and no link tool controls that. Whichever you choose, tap your own link from your own profile and see where it opens.
Analytics
Linktree’s Insights show views, clicks, click rate and subscribers, your most clicked links, and where visitors come from, with history that grows with your plan (linked in the table above).
Bouncy’s analytics are part of its paid plans: views and clicks for every link, with countries, devices, traffic sources and a realtime view, along with GA4 and Meta Pixel, A/B testing between destinations or page designs, and, from Scaling, read-only report links you can send to a client. Bouncy’s free plan does not include analytics; Linktree’s does.
Linktree also reports earnings from sales made through its own selling tools, for eligible users. Neither tool sees sales that happen on another site; for those, use your shop, booking tool or subscription platform.
Price
Linktree has a free plan and three paid plans: Starter, Pro and Premium. Its prices vary by region and billing period, so check Linktree’s pricing page for today’s figures. Its Starter and Pro plans cost less than Bouncy’s first paid plan: on Linktree’s UK pricing page on 11 October 2026 they were £4.50 and £8 a month.
Bouncy has a free plan with one live deeplink or page. Paid plans are Growth at $35 a month (5 links), Scaling at $75 (20 links and 5 team seats) and Dominance from $150 (50 links and up). Annual billing is half price.
If price is the deciding factor and a simple page is all you need, Linktree is the cheaper choice.
Using both
You do not have to choose. Many creators keep the bio page they already have and put a Bouncy deeplink in front of it:
- Create a Bouncy deeplink that points at your Linktree address.
- Put the deeplink in your Instagram bio in place of the Linktree address.
- Followers tap as before. The deeplink is built to open your Linktree in their own browser.
The steps are in create a Bouncy link for your Instagram bio. The free plan covers one deeplink, which is enough to try this.
Which should you choose?
Choose Linktree if:
- You want a simple, recognisable page and nothing more.
- Your links go to content people just read or watch.
- Price matters most.
Choose Bouncy if:
- Your bio link leads to somewhere followers sign in or pay.
- You want your links on your own domain.
- You manage links for several creators and need team seats, bulk tools and client reports.
Use both if you like your Linktree page and want it to open in your followers’ own browser.
Create a free Bouncy account to test it on your own bio link. For another comparison, see Bitly vs Bouncy.
How this comparison was made
Bouncy wrote this page. Every statement about Linktree comes from Linktree’s own pricing page and help centre, is linked next to the claim, and was checked on 11 October 2026. What we say about how Instagram opens links describes Instagram and is not a test of Linktree. If anything here is out of date, email [email protected] and we will correct it.
FAQ
Q: Is Bouncy a Linktree alternative? A: It can be. Bouncy has a link in bio page builder, so it can replace a Linktree page. Its main difference is the deeplink, which is built to open your page in the visitor’s own browser when tapped inside Instagram.
Q: Does Linktree support custom domains? A: No. Linktree’s help centre says it does not offer a custom domain to replace the linktr.ee address (checked 11 October 2026). Bouncy includes unlimited custom domains on paid plans.
Q: Can I use Bouncy and Linktree together? A: Yes. Create a Bouncy deeplink that points at your Linktree address and put the deeplink in your bio. You keep your Linktree page as it is.
Q: Which is cheaper? A: Linktree. Its Starter and Pro plans cost less than Bouncy’s first paid plan, which is $35 a month. Both have a free plan.
Q: Does either one track sales? A: Linktree reports earnings from its own selling tools for eligible users. Neither tool sees sales made on another site, so use your shop, booking tool or subscription platform for those.