How Agencies Manage Links for 100+ Creators
A working system for agencies that run links for many creators: naming, one domain per creator, bulk tools, team roles, client reports and plan costs.
Agencies that manage links for a large roster of creators stay in control with six habits: a naming rule for every link, one domain per creator, bulk tools for creating and editing, clear team roles, a read-only report for each creator, and links whose destination can be changed without changing the link. This guide walks through each one and what it costs to run on Bouncy.
1. Name every link the same way
With two creators you can remember which link is which. With fifty you cannot, and neither can the person who joins your team next month.
Pick one pattern and use it for every link:
creator-platform-purpose
So maya-ig-bio, maya-ig-story, maya-x-bio. The link’s address should tell anyone on your team who it belongs to, where it is posted and what it is for, without opening it.
Write the rule down in one place. Five minutes now saves a search through hundreds of links later.
2. Give each creator their own domain
Putting every creator on one shared address is simple at the start and awkward later. Each creator’s links should look like theirs, and one creator’s links should not depend on anybody else’s.
Paid Bouncy plans include unlimited custom domains, so a domain per creator adds no platform cost. You can buy domains inside Bouncy or connect ones you already own. The reasoning is in why custom domains matter.
3. Create and edit in bulk
Onboarding a creator usually means several links at once. Bulk creation, on the Scaling and Dominance plans, gives you a spreadsheet-style screen: one row per link, with its domain, name, destination and mode. Fill in the first row, duplicate it, change what differs, and create them all together.
Bulk editing works the same way in reverse. Select links on your dashboard, open them in the same table, and change destinations or settings across all of them in one pass. Up to 1,000 links can be created or edited this way.
4. Decide who can do what
Shared logins are how wrong links get published. Bouncy teams have three roles:
| Role | Can do |
|---|---|
| Owner | Everything, including billing. One per team |
| Admin | Invite people, remove members, create, edit and delete links, see the activity log |
| Member | Everyday link creation and management |
Scaling includes five seats, counting yours. Dominance has no limit on team size. The activity log shows who changed what, which matters the first time a link points somewhere it should not.
5. Send each creator their own report
Creators ask how their links are doing. Giving them a login to your workspace shows them everyone else’s numbers too.
A share page is a read-only report for one link. You open the link’s analytics, press Share, give the report a name the creator will recognise, and choose how long it should work: 7, 30 or 90 days. The creator opens it without an account and sees views, clicks, click-through rate, traffic sources, countries and devices.
A share page never shows the destination, your settings or anything else in your workspace, and you can revoke it at any time. Scaling includes five active share pages. Dominance has no limit.
6. Change the destination, keep the link
Destinations change. A creator moves platform, a page is replaced, an offer ends. If the link itself had to change, you would be editing bios, stories and pinned posts across every account.
Every Bouncy deeplink has an editable destination. You change where it points and the address in the bio stays the same. With bulk editing you can repoint a whole creator’s set of links in one go.
Why the link type matters
When a follower taps a link on Instagram, it opens in Instagram’s built-in browser, where they are signed out of everything. For a creator whose page asks people to sign in or pay, that is where many of them stop. We cover the detail in why Instagram links lose sales.
A Bouncy deeplink notices when it is tapped inside Instagram’s built-in browser and is built to open the destination in the visitor’s own browser or app, where saved logins and one-tap checkout work.
In Bouncy’s own customer results, creators who swapped a direct link to their subscription page for a Bouncy deeplink saw conversions rise by 47% on average.
Testing across a roster
On paid plans, one deeplink can split its traffic between up to four destinations. Bouncy shows how the traffic was split. It does not see sales, so compare results for each destination in the creator’s own platform.
Run a test on one creator, learn which page works, then apply it to the rest with bulk editing.
What it costs
Plans are priced by the number of live links, in US dollars per month. Annual billing is half price.
| Plan | Price | Live links | Team seats | Share pages |
|---|---|---|---|---|
| Growth | $35 | 5 | 1 | None |
| Scaling | $75 | 20 | 5 | 5 |
| Dominance | from $150 | 50 and up | Unlimited | Unlimited |
Scaling can add packs of 5 links for $15 a month, up to 45 links. Beyond that, Dominance covers any number of links up to 10,000, and the price for each extra link falls as the count rises.
As a worked example at the time of writing: an agency with 120 creators and two links each needs 240 links, which comes to about $390 a month on Dominance, or half that billed annually. The pricing section on bouncy.ai has a slider that shows the exact figure for your link count.
Automating it
Agencies with their own tools can create and update links through Bouncy’s API, available from the Growth plan. There is also a connector for Claude and ChatGPT if your team works with an assistant.
Where to start
- Write your naming rule.
- Create a Bouncy account and move one creator over as a pilot.
- Connect that creator’s domain and create their links.
- Send them a share page after the first week.
- Bring the rest of the roster across with bulk creation.
For the wider picture of running links as an agency, see link management for social media agencies.
FAQ
Q: Which Bouncy plan suits an agency? A: Scaling suits a small roster: 20 live links, five team seats, bulk tools and five share pages. Once you pass 45 links, Dominance covers any number up to 10,000 with unlimited seats and share pages.
Q: Can each creator have their own domain? A: Yes. Paid plans include unlimited custom domains, so you can connect or buy one per creator at no extra platform cost.
Q: Can creators see their own numbers without seeing everyone else’s? A: Yes. A share page is a read-only report for a single link that opens without a login. It shows views, clicks, sources, countries and devices, and nothing else from your workspace.
Q: What happens to the links when a creator’s page changes? A: You edit the destination and the link stays the same, so nothing in the creator’s bio or posts needs updating. Bulk editing lets you repoint many links at once.
Q: How many people can work in one account? A: Five on Scaling, counting the owner, and unlimited on Dominance. Roles control who can invite people, edit links and see billing.